Unit 4

Unit 4

1. identifying audience

• Age
• Gender
• SES
• Cultural understanding
• BARB

In young audiences media producers use bright colours and simple characters to attract any one bellow the age of five. This is also used to educate children at a younger age in order to assist them learn newer things easier.

In more mature younger audiences between six to twelve they are more oriented towards a slightly broader media culture such as spongebob squarepants, ben 10 or my little pony.

For teenagers their entertainment is wide and varied for them, ranging from simple chuckles to dark humour this also applies to story development and plot devises so there needs to be more structure in production. Music also takes a massive turn too as most teenagers change opinion in music.

For adults there needs to be more than just simple structures as most media repeat the same thing over to stay safe for most witch means now a days there is less variety in the media causing a lot of recycled ideas and lack there of.

Some media is more centred around men than it is women, this is means that most media is centred around a male demographic but this dose not mean that women are excluded from their own media as evidence by twilight.

BARB (Broadcasters' Audience Research Board)