Ideas for nEXt clothes line

Advertising unit 18

My definition:

Advertising is media based marketing to sell and make people aware of products.

Dictionary definition: advertising is a form of marketing communication used to persuade an audience to take or continues some action usually with respect to a commercial offering

Different forms of advertising include:

• TV advertising
• Online advertising
• Pop up ads
• Cinema
• Bilbords
• Product placement
• Radio
• Newspaper
• Leaflets
• Magazines
• Transport
• Sport

Lidl Advert - The Little Present

• Camera angles - why?
• Camera movements - why?
• Wide shot. (Location)
• Close up. (Individual speakers)
• Focus on faces rather then food.
• Low angle. (Desire for food)
• Cinema verite. (Makes you feel like you are there)
• High angle. (Better view of what is going on)
• Over the shoulder. (Shows interaction with attendance)

Mise-en-scene

• Props - Identify it and why is it used?
• Setting/location - Identify it and why is it used?
• Lighting - Identify it and why is it used? (Low key/High key)
• Costume - Identify it and why is it used?
• Figure, Expression movements (Inc. facial expressions etc) Identify it and why is it used?

Advertising and job roles Unit

TV

Art director

The Art Director realises the Production Designer's creative vision for all the sets and locations that give productions the look and feel.

In large art departments on television productions, Art Directors are also responsible for the work schedule and making the best use of the art department budget. On some TV dramas the art department may consist of only the Production Designer, Art Director, and Production Buyer, while on smaller television productions the roles of Production Designer and Art Director are often combined.

Boom Operator

The Boom Operator is tasked with controlling the long boom arm, manoeuvring it as close to the action as possible in order to achieve the best quality sound recording.

TV Boom Operators control the long boom arm, either handheld or dolly-mounted (on wheels) with the microphone attached, manoeuvring it as close to the action as possible without getting it in shot, in order to achieve the best quality sound recording. They work on location and in the studio, under the supervision of the Sound Supervisor or Sound Recordist.

Camera Operator

The Camera Operators are made to ensuring that cameras and associated equipment are rigged and ready for the required shots to be taken.

They must be able to multi-task, and to watch, listen and think on their feet while carrying out complex technical tasks. They supervise Assistants in moving the camera and carry out simple camera fault diagnosis. They may work closely with performers, giving them constructive advice in order to achieve the required composition.

Costume Designer

Costume Designers tasked in being in charge of designing, creating, acquiring and hiring all costumes for Actors and extras. As well as supervising practical issues, such as departmental budgets and schedules, the organisation of running wardrobes, and costume continuity.

Costume Designers' work helps to define the overall ‘look' of TV productions and films and their role requires a great deal of expertise. This must be achieved within strict budgets, and to tight schedules. They work closely with the Production Designer to make sure the costumes fit in with their overall vision and work with the chosen lighting and camera angles. They also collaborate with the hair and make-up team to make sure a cohesive look is created.

Gaffer

Gaffers are tasked with being responsible for all the practical aspects of lighting sets and locations.

They work on all genres of television programming, including multi-camera and single camera shoots, in studios, Outside Broadcasts (OBs) and on locations. They report to the Lighting Director, Director of Photography (DoP), the lighting company or the production company. From the lighting plan, Gaffers brief the lighting crew about the production, ensuring that they are aware of all aspects of the shoot, particularly health and safety requirements, including use of work equipment and clothing, and working at heights.

Advertising

Account executive

An account executive works with clients, researching into their market, their services and potential customers. They devise advertising plans for clients and once approved by the client will work with colleagues to plan and start on an advertising campaign. They ensure campaigns run on time and to budget.

Account manager

Account managers in addition to the work of an account executive an account manager liaises with potential new clients to create new business for the agency, monitor and evaluate each project and manage a team of account executives.

Copywriter

Copywriters produce the text/words to accompany an advertising campaign. Having been briefed on the company and project, copywriters work with the creative teams brainstorming ideas and presenting them to clients, adjusting them if necessary, finally ensuring the overall quality of the work produced.

Media buyer

Media buyers negotiate advertising space in print, television, the Internet and billboards. Researching into statistics specific to the customer they use their knowledge of the industry and media owners to evaluate the most effective advertising method for each project. Also responsible for meeting targets, ensuring projects stay within budget and understanding the various contracts involved in their work.

Media planner

Media planners works with clients to enable them to meet company objectives by using their marketing budget to create advertisement through the appropriate media platforms. Work includes creating a plan to do this. Using above the line advertising methods, media planners also increasingly have to construct advertising campaigns, which target individuals, use digital methods, product placement and new emerging methods.

Newspapers and Magazines

Reporter

Reporters cover a beat; attend events and talks to sources. Writes story proposals. Reports and writes stories.

Bureau chief / editor

A Bureau chief / editor hire and evaluate reporters, assigns beats, responsible for coverage of a geographic area or a topic area. They have the final say of yes or no to story ideas, and edit a reporter's story proposals before sending them to a page editor.

Section editors

Section editors are responsible for a feature page, like Page One Editor, or editor of B1 (Marketplace section), or C1 (Money and Investing) or D section (Personal Journal). Receives story proposals from reporters via bureau chiefs and says yes or no.

Copy editors

Copy editors edits for clarity, double-checks numbers and full, formal names of corporations and people named. Sometimes fills them in facts that weren't available when story was submitted -- e.g. a reporter can write, "General Motors shares closed Thursday at a certain piece, down to a certain percentage at a certain time and the copy editor would fill in the right number value.

News editors

News editors for less-prominent pages (like a news story going inside a section, instead of the section front, that did not have a story proposal), edits the story. Maintain the scandal of which stories are slated to go on which page and in which editions.

Films

Note: most of the roles for films can be listed above in TV however for the sake any that I may have missed they shall be listed down here.

Actor

Actors interpret others' words in order to bring a script to life, and to put flesh and blood on the characters they portray. Theirs is the public face of a production, representing many others' work and efforts. It is rare for the public to see the Scriptwriter, the Producer, or the Director - their perception is based on what the Actors portray on screen. They usually work across television, theatre, film and radio, each requiring some specific skills. Some may also work as models or provide voice-overs for commercials, documentaries, talking books, dubbed foreign language films, etc.

Casting Director

In pre-production, Casting Directors work with both the Director and Producer to assemble the perfect cast for the film. As a result, Casting Directors must have in-depth and up-to-date knowledge of new and existing acting talent. They are responsible for matching the ideal actor to each role, based on a number of factors, such as the actor's experience, ability, reputation, availability and box office appeal. Casting Directors also work closely with Production Accountants to prepare the casting budget. They organise and conduct interviews and auditions for each part, and are also in charge of offering each Actor an appropriate fee to appear in the film. They also draw up and negotiate the terms and conditions of contracts with agents.

Concept Artist

Concept Artists work on big budget sci-fi, fantasy or historical films where visual and special effects create design spectacles, fantastical creatures or other invented elements. There are usually a number of Concept Artists, each working on a specific element, e.g., a fantastical creature and/or scene. Concept Artists start work at the beginning of pre-production, up to six months before filming is due to begin.

Location Manager

The Location Managers' primary role is to identify and find ideal locations for a film shoot. They report to the Producer, Director and Production Designer. The search for exactly the right location can take months of research and scouting.  Work starts in pre-production, to understand the Director’s creative vision for the film. This helps the Location Manager make the right decisions about potential locations.

Screenwriter

Screenwriters create screenplays for films. They provide the blueprint for the creative input of the Producer, Director, Production Designer, Composer and Editor, cast and crew. Screenplays should allow whoever is reading it to imagine how the film will work on screen. It should feature fascinating characters, an exciting plot, and a great idea for a marketable film. It should also fit in with basic principles of dramatic construction, and fit the format and style expected in the industry.

Social Media


http://creativeskillset.org/creative_industries/tv/job_roles