Advertising unit 18

My definition:

Advertising is media based marketing to sell and make people aware of products.

Dictionary definition: advertising is a form of marketing communication used to persuade an audience to take or continues some action usually with respect to a commercial offering

Different forms of advertising include:

• TV advertising
• Online advertising
• Pop up ads
• Cinema
• Bilbords
• Product placement
• Radio
• Newspaper
• Leaflets
• Magazines
• Transport
• Sport

Lidl Advert - The Little Present

• Camera angles - why?
• Camera movements - why?
• Wide shot. (Location)
• Close up. (Individual speakers)
• Focus on faces rather then food.
• Low angle. (Desire for food)
• Cinema verite. (Makes you feel like you are there)
• High angle. (Better view of what is going on)
• Over the shoulder. (Shows interaction with attendance)

Mise-en-scene

• Props - Identify it and why is it used?
• Setting/location - Identify it and why is it used?
• Lighting - Identify it and why is it used? (Low key/High key)
• Costume - Identify it and why is it used?
• Figure, Expression movements (Inc. facial expressions etc) Identify it and why is it used?