Unit 3 Creative Media Industries - Lesson 2

Unit 3 Creative Media Industries - Lesson 2

Activity 1 - How is the creative media sector structured? 

In pairs match the correct key concept to definition by putting a line to the correct answer:

Photography	Is made up of Photo imaging - Fashion photography, Documentary photography, News Photography, Weddings, paparazzi, Celebrity photography
Film	Is made up of: development, production, distribution and exhibition
Radio	Is made up of local, commercial, National, Community Radio, World Service, and publicly funded, privately funded stations.

Watch the youtube video and write down (history of the video game industry -  http://youtu.be/lcLIyctkbyY

Game Industry -

In your pairs research the following company Slightly Mad Studio  You will present your research to the group in your pairs. 

1. Where is the company called Slightly Mad Studios located?
2. Who owns and runs Slightly Mad? 
3. When was it set up? 
4. List 6 games the company has made in the last 5 years.
5. Look up the term conglomerate and decide whether Slightly Mad Studio fits the description. Explain why it does or does not. 
6. Is this a multinational, national or local company? 

Answers =

1. London, England, UK.
2. Unknown.
3. 2008.
4. Need for Speed: Shift, Shift 2: Unleashed, Test Drive: Ferrari Racing Legends, Bike Bash, World of Speed.
5. No, because they are not owned by a corporate parent nor do they own subsidiary companies.
6. Slightly Mad Studios are a local company.

In your pairs research the following company Mother.  You will present your research to the group in your pairs.  The website might be useful. http://www.motherlondon.com 

Advertising - 

1. Where is the advertising agency called Mother located? 
2. Who owns and runs Mother? 
3. When was it set up? 
4. List 6 adverts the company has made in the last 5 years. 
5. Look up the term conglomerate and decide whether Mother fits the description. Explain why it does or does not
6. Is this a multinational, national or local company? 

Answers =

1. London's Shoreditch and New York in Hell's Kitchen.
2. Unknown
3. 2003.
4. The feature film 'Somers Town', the graphic novel 'Four Feet From a Rat', a musical for Pot Noodle, they created airfix models of football hooligans, English sushi, and Ronald the driving winker toy.
5. Yes, because they own multiple offices in a number of cities in different countries.
6. Multinational.

Television - 

In your pairs research the following company .  You will present your research to the group in your pairs.  T

1. When was the Television company Sky (BskyB) set up
2. How is Sky funded?
3. What are the most popular programmes?
4. Look up the term conglomerate and decide whether SKY fits the description. Explain why it does or does not.
5. Is this a multinational, national or local company? 

Answers = 

1. Sky was set up in 1990
2. When BSkyB's predecessors Sky Television plc and British Satellite Broadcasting merged their respective film channels, Sky Movies and The Movie Channels, this prompted the subscription to watch the channels. After this merge, Sky decided to merge their Sky Sports channel soon after the subscription service got their etiquette viewer base.
3. Sky 1, 2, Living, Living it, Arts1, Arts2, Sports, and News HQ.
4. Yes, because they have a multitude of different channels connected to a broadband.
5. Multinational.

Television -

1. When was the BBC set up?
2. How is the BBC funded?
3. List programmes the BBC play.
4. Look up the term conglomerate and decide wether it fits BBC the description  Explain why it dose or dose not.
5. Is the BBC a multinational, national or local?

Answers =

1. The BBC was set up on the 18th of october, 1922
2. Britain's first live public broadcast from the Marconi factory in Chelmsford took place in 1920. it was sponsored  by the Daily Mail's Lord Northcliffe and featured the featured the famous Australian Soprano Dame Nellie Melda. The Melda broadcast caught the people's imagination and marked a turning point in the British public's attitude to the radio.
3. BBC One, Two, Three, Four, CBBC, CBeebies, News Channel, Parliament, ALBA, S4C, Radio 1, 1Xtra, 2, 3, 4, 4 Extra, 5 Live, 5 Live Sports Extra, 6 Music.
4. No, however it dose have categories that fall under a media of conglomerate such: as films, television, radio, and internet provision.
5. National.

Unit 3 - Creative Media Industries

Unit 3 - Creative Media Industries -Lesson 1

• Explain what the creative Media Sector is
• State the names of the different sectors that make up the Creative Media Industry
• Key Vocabulary
• State the structure and ownership of the creative Media sector.

Activity 1

Watch the Clip. Write down the name of the Media Sector you think the images represent.

https://animoto.com/play/jA8Zak3sqKYVlohaeC1DkQ

Television - BBC

Interactive Media - Google

Film Industry - Warner Brothers

Animation productions - Dreamworks

Television - SKY

Social Media - Facebook

Press Publishing - The Sun

Activity 2 

Go in 2:13 before As a whole group, watch the You Tube video and and write 3 points that this Tube You video tells you about the Creative Media Industry. (http://youtu.be/8Z1MvJQ2TLE) Copy and paste this into

The creative media in the video talks about how the Newspaper Press has many different types of paper the public may be able to read, but the two main published Newspaper are 'The Sun' and 'Times'. The Sun is a tabloid newspaper witch has more of a prominent emphasis on its images than its documented materiel, Times on the other hand is a broad sheet witch emphasis on its documented materiel than its images.

The Sun is more of a light hatred and almost comedic Newspaper as most of its front page titles are either direct jokes or puns, an example to The Sun's humour is the infamous tittle 'Bin Bagged' in response to the assassination of Osama Bin Laden. As mentioned before The Sun is a tabloid witch means that The Sun focuses on the more general gossip that is spread around the public with some journalism with other media outlets, investigations and interviews.

Times is a broad sheet newspaper witch goes to extensive research involving media outlets and personal interviews with know contributes towards a story. Unlike The Sun Times dose not have a comedic under tone, focusing on the facts and given information. Times display is more formal and filled with particular information on certain subjects that give detail descriptions of the occurrences.

The video then goes on to talk about television. In television there are two types of television, commercial and non-commercial these types of television are what make up the marketing of television.
Non-commercial are programs such as BBC, these programs feature the news and are founded through taxes by the viewers of television. Then there is commercial witch are channels such as itv and 4oD are funded through its advertised breaks from the news programming.

Activity 3

In your groups of three match the Key Concept to the Definition and Example.

Globalisation - The process of International of world news, products, ideas, and other aspects of culture.

Cross media - Is the combination of two or more companies of different types usually involving a parent company.

Media Conglomerates - Is when one company owns media services and products from different types of media.

Publicly Funded - Funded through tax money. i.e. the public pay through their taxes.

Local - Usually refers to the local area.

Public Service Broadcasting - Network is obligated to broadcast programming of public importance, including news, current affairs, children's religious programing as well as party election broadcasting on behalf of the major political parties and political events.

Franchise - Ownership  of the characters and setting of a film, video game, book etc.
Commercial - Funded by the revenue from broadcast advertisement.

National - Owned, controlled, or financially supported by the state.

On Demand Channels - a service provided by the channel so viewers can watch program's from that channel online.

World Service - The international broadcasting is currently funded by grant-in-aid through Foreign and Commonwealth Office of the British Government.

Activity 4

In your groups, go onto the Internet www.creativeskillset.co.uk and research the media sectors

copy and paste the grid below and answers the questions in the grid into a new bog called Unit 3 Creative Media Industries - 24-Feb-2015

Advertising
1. What is your favourite TV advert?	Terry Crews Old Spice Muscle Music.
2. What company made it?	Old Spice.
3. Name 4 big advertising agencies in the UK and list some of the adverts they have made?	Delineo. Artavia Group Ltd. TBWA_Worldwide. The Candidate Advertising.
4. Who is it aimed at?	Primarily men but also women as for sex appeal and a gift.
5. How many people work in advertising in the UK?	There is an estimate of over 500,000 people work in jobs are funded by advertising revenues in the UK.
6. Who regulates in the UK?	The ASA is the UK's independent regulator of advertising across all media.

Television
1. What is your favourite TV programme?	Breaking Bad.
2. Which company makes it?	AMC.
3. What is commercial TV?	Commercial TV is the broadcasting of television programs and radio programming by privately owned corporate media, as opposed to state sponsorship.
4. Give 3 examples example of a commercial TV channel?  One of which must include a subscription channel?	Sky1. 4oD. Gold.
5. What is a subscription channel?	Subscription-based television services, usually provided by both analog and digital cable and satellite television, but also increasingly via digital terrestrial and internet television.
6. What is publicly funded TV?	Publicly funded Tv receive funding from diverse sources including license fees, individual contributions, public financing, and commercial financing.
7. Give an example of a publicly funded channel?	BBC.
8. What is TV on demand?	On Demand are systems which allow users to select and watch/listen to video or audio content when they choose to, rather than having to watch at a specific broadcast time. IPTV technology is often used to bring video on demand to television and personal computers.
9. How many people are employed in television in the UK?	There is a total workforce of around 76,000 people employed in the Television industry.
10. Who regulates TV in the UK?	Ofcom.

Game Industry
1. Name a computer game your familiar with?	The Legacy Of Kain series
2. Which company makes it?	The original developer was Silicon Knights but was moved to Crystal Dynamics.
3. Is this company multinational? National or local?	Multinational.
4. How many people are employed in the Game industry  in the UK?	30-60,000
5. Who regulates the game industry?	PEGI, the Pan European Game Information.

Unit 18 Advertising Evaluation

Unit 18 Advertising Evaluation

Compared with original intention

How does your actual advert compare to your original ideas before you started your advert?

• We all had separate ideas planed on our own accord to see what was suitable in order to compromise for an adequate video, this lead to us having to make and pick out what was practical and eligible for filming.
• When it came down to finding what we liked to do we decided to see through a voting system on who liked what in what context, boiling it all down to us making and producing the video content we have displayed in our video.
• My original ideas were in line to the tracking and tracing shots that were demonstrated in the video. It also included my idea of having the camera of having the camera turn from the background to the cast; this idea was included somewhat however it was changed from the camera turning from the cast to the background. There was one final idea I had in witch a number of the cast would showboat around some scenes however this was cut due to it not really making sense.

Technical qualities

What did you do and use to make your advert strong, e.g. shots, lighting, music, text,

• We first started on the song because we understood that music is the most important part of an advert for its whole emotive value, as we all know that some of the things that can really catch a persons attention with the use of music.
• When we began working on the shots we wanted to make sure that the face of a person and the product as to show the viewers that the products suited them and matched their overall appearance.
• We only needed to use the text for the end of the video with the written words of “next” stretched with vocal advertisement announcement.
• We used my voice (Ian) as the vocal advertisement announcement in order to tell the viewer what products were on sale for purchase.

Aesthetic qualities

What did you do and use to create the overall look in your advert?

• We had primarily focused on a lot of tracking and tracing shots in order to get the overall feel that is conveyed. This method was used quite often in the video for use of effect.

Persuasive qualities

What was your target audience?

• Our target audience, where viewers that are willing to watch and see what products are on offer at their local next store?

Did your advert appeal to your target audience? Did your target audience ‘get the message’?

• Yes, the overall audience managed to get the message that was conveyed.

Production Process

Did the way you put your advert together, i.e. style your advert, and create the right overall look?

• Yes, we where able to show precisely what we wanted the video to look and feel like to ourselves and to our viewing audience. The style of the advert being upbeat was well made with the finished advert; this helped us create the overall look that where needed for our finished. 

Post- Production

Did the way you edit your advert create the right overall look?

• Yes.

Self-evaluation 

What were your strengths and weaknesses of your advert?

Strengths:

• The editing overall was well polished and refined.
• The sequencing of the video was well made with the syncing of the sound and videos.
• The video has a clear message as to what it is trying to promote and sell.The cast physical acting was a fantastic befit added with their own enjoyment.
• The choice of music worked surprisingly well with the overall video.

Weaknesses:

• Our video lacks a bit of gender diversity with the cast as the only people we were able to get where few and far between.
• The movement of the camera was a bit shaky as due to our camera operator being dwarfed by the rest of the cast.
• There is a sequence witch stretches out for too long witch we should of really shortened.

Comments from others

Questionnaire information  - What did your focus group think of your advert?

• For the fist question answered, that everybody seemingly answered positively. With suitable replies such as how it was “upbeat” and “well represented”.
• With the second question answered, that everyone’s answers were well put for they understood that the advert was about selling clothes.
• The third question answers; everyone understood that the purpose was to sell clothes.
• The fourth question answered differently; as everyone primarily said the focus was more mined towards men then equality with girls and boys.
• The fifth question answer; was fairly neutral considering barley anyone noticed the chance of the logo.
• The sixth question answered; people answered with varied responses but primarily said for more gender equality.
• The seventh question answered; that all answered enthusiastically with positive feedback.
• The eighth and final question answered; that we made our advert rather too long, with some clips being disjointed and others being shaky and locked.

·       What changes would you make to your advert?

1.  If we where change anything in the advert we would change the gender ratio, as we had a supreme lack of female companions in our advert.
2. Another thing we would change is the long length of one sequence because its length was completely unnecessary for it to be as long as it was.
3. We would improve our camera stability, as the camera was a bit shaky compared to allot of other videos we have done before.
4. The last thing we would change is how jumpy the video was when some cuts were made especially when the wardrobe scene came about.

Btech Level 2 Questionnaire

1.     What is the purpose of a questionnaire?

A questionnaire's purpose is to evaluate and revise your work and to get feedback that responds in a way we feel suitable. If they do not respond how we want need to revise and evaluate our projects and advert in order to affirm we have made an advert the audience wants.

2.     What is a questionnaire used for?

It is used in order to get the feedback from the questioned focus group.

3.     Write five comments you want your focus group to comment on.

What the purpose of the advert is.

What the target audience is.

How well the message is conveyed.

Is the cinematography etiquette for the video?

Dose the advert convince you into purchasing the products.

If you could change the advert how would you change it and why?

What is your opinion on the advert?

4.     What message is conveyed in the advert?

What is an open question?
An open question is a question that is left open towards further discussion.

What is a closed question?
a closed question is a question that has a simple answer relative to a yes or no question.